Category Archives: Local Marketing News

5 Local Marketing Trends To Focus On In 2012

Posted by on February 4, 2012 No comments

Where do people go for local information? Online, that’s where. According to the Pew Research Center, more folks turn online than any other medium – including newspapers, TV or word-of-mouth – for information and resources.

And they don’t just go online for information, but also to shop. According to Google, 53% of users make purchases as a result of smartphone searches.

To help you capitalize on the vast opportunities presented by the local market, here are five of the most meaningful local marketing trends for 2012:

1.  Paid Search Still Packs a Powerful Punch
2.  Mobile, Mobile, Mobile
3.  Deals, Deals, Deals
4.  Location-Awareness
5.  Localization Will Trump Local

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Report Identifies The Top 10 Local Marketing Trends

Posted by on January 31, 2012 No comments

Balihoo The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase in localization of media channels, the need for integrated marketing analytics and content marketing  to satisfy national brands.

“Local marketing is quickly emerging as one of the biggest opportunities in the shifting marketing landscape, delivering impressive results for national brands who rely on reaching consumers at the point of final preference and purchase,” said Shane Vaughan, vice president of marketing for Balihoo.

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Local Search Tool Helps Lead Generation

Posted by on January 31, 2012 No comments

Advice Interactive Group, parent company and developer of the Local Search Tool, offers both white-label and co-branded versions of the application to local online marketing companies for lead generation on their websites.

The Local Search Tool application is part of an initiative to offer a comprehensive suite of tools and services to help local businesses achieve higher rankings in local search. Advice Interactive Group, parent company and developer of the Local Search Tool, offers both white-label and co-branded versions of the application to local online marketing companies for lead generation on their websites.

The Local Search Tool, or LST, grants businesses the ability to gauge their local online effectiveness by providing a snapshot of their local presence and pointing out areas in which they are doing well and areas in which they need help. The tool applies an overall score in order to grade the business’s local online visibility and reputation. The scores are based on factors which are important to local search positioning, according industry experts. The areas graded include directory citations, reviews, keyword search ranking on Google Places and Bing and Yahoo Local, Social Media presence and more.

An online marketing company, FoundLocals, recently added the Advice Interactive Group Local Search Tool to their site as a co-branded application. The application is front and center on FoundLocals’ home page and is helping the marketing company provide local search advice to their clients, an essential service.

Robert Krenz, CEO and Founder of FoundLocals, talks of the Local Search Tool’s attractive features saying, “There (were) many elements that attracted me to the Local Search Tool, but I have to say that the white labeling, easy copy paste code, the slick report, and the lead capture system is what made me choose LST.” Expressing his experience with the tools results, Mr. Krenz states, “What can I say? The detailed, easy readable report shows clients exactly where their business stands and more importantly; it shows they need help! Guess who they call? Me; that’s right! Thanks to LST.”

Todd Bryson, Managing Partner at Advice Interactive Group, says of the immediate benefit of LST, “We built a white labeled version so you could get more leads. Every time someone runs the tool you are emailed this business owners info. Every time they fill out a “Get Marketing Help” form you are emailed their info that they are requesting help. This is a hot lead.”

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UMI Local Marketing Toolkit Offers Unique Local Marketing Capabilities to Local Businesses

Posted by on January 14, 2012 No comments

Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands.  This proprietary web-based platform integrates all of a brand’s marketing programs, print elements and company communications within a centralized, virtual environment, allowing a multi-unit retail chain to manage all of its marketing activity within a dynamic, user-friendly, virtual platform.

The UMI Local Marketing Toolkit is customized for each client.  Once the platform is created, any authorized user can login and access their company’s marketing information, customize and order print materials and e-marketing programs, review the latest television or radio spots or perform detailed demographic analysis around their local units and order customized marketing programs that support that research.  “This system does everything with a click of the button and in minutes versus days,” said Furness-Pollock, present of UMI.

UMI Local Marketing Toolkit helps local businesses stay ahead of the changing market. It offers business owners a turn-key marketing solution so that they can focus on operations.  The local marketing toolkit has attracted the attention of several major restaurant companies including YUM! Brands, Inc., parent company of Taco Bell, Pizza Hut and Kentucky Fried Chicken.