Tag Archives: local business

How to Set Up & Optimize Google+ Local Business Pages

Posted by on February 4, 2012 No comments

Google Plus launched its business Pages in November 2011 after several months of offering only personal Profiles on the social platform. If you are a local business owner, you want to create and optimize a Google Plus Page for your local business. This article explains the difference between Google Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles
First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

Read More From the Article Source

UMI Local Marketing Toolkit Offers Unique Local Marketing Capabilities to Local Businesses

Posted by on January 14, 2012 No comments

Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands.  This proprietary web-based platform integrates all of a brand’s marketing programs, print elements and company communications within a centralized, virtual environment, allowing a multi-unit retail chain to manage all of its marketing activity within a dynamic, user-friendly, virtual platform.

The UMI Local Marketing Toolkit is customized for each client.  Once the platform is created, any authorized user can login and access their company’s marketing information, customize and order print materials and e-marketing programs, review the latest television or radio spots or perform detailed demographic analysis around their local units and order customized marketing programs that support that research.  “This system does everything with a click of the button and in minutes versus days,” said Furness-Pollock, present of UMI.

UMI Local Marketing Toolkit helps local businesses stay ahead of the changing market. It offers business owners a turn-key marketing solution so that they can focus on operations.  The local marketing toolkit has attracted the attention of several major restaurant companies including YUM! Brands, Inc., parent company of Taco Bell, Pizza Hut and Kentucky Fried Chicken.