Tag Archives: local marketing trends

5 Local Marketing Trends To Focus On In 2012

Posted by on February 4, 2012 No comments

Where do people go for local information? Online, that’s where. According to the Pew Research Center, more folks turn online than any other medium – including newspapers, TV or word-of-mouth – for information and resources.

And they don’t just go online for information, but also to shop. According to Google, 53% of users make purchases as a result of smartphone searches.

To help you capitalize on the vast opportunities presented by the local market, here are five of the most meaningful local marketing trends for 2012:

1.  Paid Search Still Packs a Powerful Punch
2.  Mobile, Mobile, Mobile
3.  Deals, Deals, Deals
4.  Location-Awareness
5.  Localization Will Trump Local

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Report Identifies The Top 10 Local Marketing Trends

Posted by on January 31, 2012 No comments

Balihoo The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase in localization of media channels, the need for integrated marketing analytics and content marketing  to satisfy national brands.

“Local marketing is quickly emerging as one of the biggest opportunities in the shifting marketing landscape, delivering impressive results for national brands who rely on reaching consumers at the point of final preference and purchase,” said Shane Vaughan, vice president of marketing for Balihoo.

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