Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands. This proprietary web-based platform integrates all of a brand’s marketing programs, print elements and company communications within a centralized, virtual environment, allowing a multi-unit retail chain to manage all of its marketing activity within a dynamic, user-friendly, virtual platform.
The UMI Local Marketing Toolkit is customized for each client. Once the platform is created, any authorized user can login and access their company’s marketing information, customize and order print materials and e-marketing programs, review the latest television or radio spots or perform detailed demographic analysis around their local units and order customized marketing programs that support that research. “This system does everything with a click of the button and in minutes versus days,” said Furness-Pollock, present of UMI.
UMI Local Marketing Toolkit helps local businesses stay ahead of the changing market. It offers business owners a turn-key marketing solution so that they can focus on operations. The local marketing toolkit has attracted the attention of several major restaurant companies including YUM! Brands, Inc., parent company of Taco Bell, Pizza Hut and Kentucky Fried Chicken.
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